At Boost Capital Partners, we believe the future of work is being rewritten by AI-driven automation. Companies that can seamlessly integrate AI into everyday workflows, improving efficiency while maintaining reliability, will define the next decade of enterprise and mid market software. That’s why we’re excited to back Capably, an AI Workflow Platform that enables businesses to automate complex processes without the constraints of traditional RPA or AI agents.
Capably’s vision is ambitious: to become the go-to AI orchestration platform that allows organizations to coordinate and optimize AI-powered processes across different applications. With a 100% PoC conversion rate, early traction, and a highly skilled founding team, we believe Capably is well-positioned to redefine how businesses leverage AI for automation.
Here are the three key reasons we invested:
1. A Massive, Underserved Market
The AI workflow automation market is growing rapidly, yet mid-market companies still lack an easy-to-use solution that balances power, flexibility, and reliability. The existing market is split between rigid RPA solutions, which are expensive to implement and limited to repetitive tasks, and AI agents, which are unreliable and struggle with complex automation.
Capably fills this gap by combining AI-powered workflow automation with the consistency of Python code generation, making automation both flexible and dependable. With a $17 billion AI orchestration market expected to grow at 20% CAGR, Capably has the potential to become an industry leader.
Moreover, AI adoption is accelerating—McKinsey reports that 50% of companies now incorporate AI into their operations, up from just 20% in 2018. Businesses are actively looking for automation solutions that reduce costs, improve efficiency, and provide a competitive advantage. Capably’s approach ensures companies can automate workflows without needing deep technical expertise.
2. A Breakthrough in UX and Adoption
One of the biggest reasons companies hesitate to adopt workflow automation is the steep learning curve. Traditional RPA tools require specialized engineers, while AI agents often require extensive fine-tuning to get things right.
Capably solves this with an AI-first, no-code approach that allows non-technical users to create and modify workflows with simple prompts. Unlike competitors, Capably:
• Generates Python code automatically, ensuring reliability and ease of customization.
• Requests missing data dynamically, making it more adaptable than rigid RPA systems.
• Learns from customer-built capabilities, creating a flywheel effect that continuously improves the product.
This focus on user experience means companies don’t need expensive implementation teams or months of onboarding. Instead, they can start automating immediately, with a platform that grows alongside their needs.
3. A World-Class Team with Deep Industry Expertise
We back founders who have the vision and expertise to execute, and Capably’s team is exactly that. Rafa Pulido (CEO) and Nick Tresegnie (CTO) bring a rare combination of technical depth and business acumen, having previously led teams at SuperAwesome, Epic Games, and Geoblink.
Their backgrounds in AI, automation, and enterprise software give them an edge in building a scalable, high-adoption product. They’ve also attracted top talent from their networks, including:
• Former Tech Leads at Epic Games
• The former CTO of Geoblink
• Key operators from their past companies
Capably’s ability to attract and retain top-tier talent is a key indicator of long-term success. And their strategic pivot—moving from an AI agent approach to a full-fledged workflow orchestration engine—demonstrates the agility needed to win in a fast-moving market.
Looking Ahead
Capably is tackling one of the biggest bottlenecks in AI adoption: how to integrate and orchestrate AI-driven automation at scale. While the enterprise automation space is crowded, mid-market businesses remain underserved—and Capably is uniquely positioned to capture this demand.
Their vertical go-to-market strategy, starting with media and advertising, allows them to build deep, industry-specific automation capabilities that will later expand into other sectors. And with strong early traction, they’re already proving product-market fit.
At Boost Capital Partners, we’re excited to be part of Capably’s journey. We believe they have the potential to reshape how companies work with AI, and we’re thrilled to support their mission.
To learn more, visit Capably’s website.
