Why We Invested in Pitz
When we first met Natalia Salcedo, she was in the middle of one of the toughest professional experiences imaginable, leading the shutdown of a $17M-funded automotive aftermarket startup. Instead of stepping away, she decided to rebuild from the ground up. From that moment, it was clear she had both the grit and clarity that define […]
When Data Is Scarce, Clarity Matters More Than Confidence
In the early days of a startup, data can be misleading, fragmented, or nearly nonexistent. And yet, the most critical product decisions often need to be made precisely at this stage. Teams want to act, but hesitate. Founders want to follow instinct, but fear being wrong. Dashboards feel empty, but the pressure to make the […]
AI Is Not the Differentiator — UX Is
In the age of AI parity, user experience is the moat that compounds. Here’s why the best founders are shifting focus. The Illusion of AI Differentiation Every product today claims to be “AI-powered.”From scheduling tools to HR platforms to enterprise SaaS, artificial intelligence has become the new feature checkbox — fast, ubiquitous, and increasingly commoditized. […]
What Founders Get Wrong About Product-Led Growth
Exploring PLG myths, GTM trade-offs, and how to build the right motion from day one.
Marketing Playbook for Startups: Tactics to Fuel Growth in 2025
A modern guide to stretch your startup budget without losing impact.
The CX Toolkit Every Consumer Company Should Know
Your go-to toolkit for CX: acquire, engage, retain, repeat.
In the Trenches: How Our Investment Timeline Works
Go behind the lines of how a VC deal really comes together.
Why We Invested in Capably
The AI-first platform orchestrating the next era of workflow automation.
Building a Predictable Client Acquisition System: Why One Size Does Not Fit All
Traction starts with focus—learn how to build a predictable client acquisition engine in the early days of your startup.
Why We Invested in BePresent
We’re excited to announce our investment in BePresent, a B2C app tackling one of the biggest challenges of our time—smartphone addiction.
